overview
About spectora
Funding Rounds
2013
Fundraising growth
30
headcount growth
Product Led
Revenue GRowth
problem
Detailed Growth Model Was Needed to Hit Growth Targets
After raising a fresh round of capital, Spectora was looking to have a more assertive approach to their growth strategy, but needed a detailed plan to understand where they could increase investment and where they may need to be more conservative.
Technology Was Needed to Streamline Process
Once the processes are mapped out, Wealth.com would need a technology solution to streamline the process and make the best user and customer experience possible.
Technical Implementation and Management
Once a technology decision was made, Wealth.com needed the solution to be implemented and continually managed post implementation.
solution
01
We Built a growth model in 2 weeks
We started with understanding their growth ambitions and reverse engineering a growth plan. We mapped out a segmented plan by product, marketing channel, and growth motion, and did a deep dive into what investment levers they could pull in each.
02
Customized hubspot to manage PLG & SLG
We mapped out an entire sales process, qualification methodology, and technology strategy, we then implemented in HubSpot and enabled their team. We also set up robust channel and funnel tracking to capture deep insights from their funnel performance and adjust investments accordingly.
03
Integrated Data into Holistics business inteligence platform
With their complex data infrastructure and imperative GTM data living in multiple source of truth systems, we needed to leverage a BI tool to bring all of the insights together. We integrated all of their systems with Holistics and were able to surface insights to their GTM leadership team.
04
05
06
key outcomes
01
Fully designed Process and DealHub Implementation
LeanScale leveraged their experience to build best practice processes for Wealth.com, conduct a vendor selection process, and implement the technology in an incredibly short time period.
02
Fully designed Process and DealHub Implementation
LeanScale leveraged their experience to build best practice processes for Wealth.com, conduct a vendor selection process, and implement the technology in an incredibly short time period.
03
Fully designed Process and DealHub Implementation
LeanScale leveraged their experience to build best practice processes for Wealth.com, conduct a vendor selection process, and implement the technology in an incredibly short time period.
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